Serbia-North Macedonia deepen tourism and business ties ahead of Expo 2027 in Belgrade

Serbia is expanding its tourism and business links with North Macedonia ahead of Expo 2027 in Belgrade. A recent event in Skopje aims to boost travel programs and partnerships, while North Macedonia plans a pavilion highlighting music, food, wine, hospitality, nature, culture and the arts. The development signals cross-border cooperation as the Western Balkans prepare for the first specialised Expo in the region.

What changed as EXPO 2027 approaches

During the Visit Serbia B2B Networking event in Skopje, tourism professionals and business representatives discussed new travel programs and potential partnerships tied to EXPO 2027 Belgrade, which opens on May 15, 2027. The event is part of a broader international roadshow to raise awareness and collaboration opportunities between Serbia and neighboring countries.

Key facts you should know

EXPO 2027 Belgrade is described as the first Specialised Expo in the Western Balkans, with a focus on tourism, culture, and business links.
North Macedonia confirmed participation with a pavilion titled "All Rhythms of the Sun", showcasing music, gastronomy, wine, hospitality, nature, tourism, culture and the arts.
The event in Skopje is described as a platform for networking between tourism professionals and business representatives.
Serbia positions itself as a partner country in regional tourism and investment opportunities ahead of the Expo.

Who is affected

The move affects tourism operators, travel agencies, hospitality and cultural sectors in both Serbia and North Macedonia. Local businesses looking to partner with peers across the border may have new opportunities for cross-border travel programs and joint promotions tied to EXPO 2027. Individual travelers could benefit from expanded itineraries and coordinated events linked to the expo launch.

Practical next steps

Monitor announcements from EXPO 2027 Belgrade organizers for official partner programs and roadshows in the region.
Tourism and business operators in both countries can seek bilateral partnerships and participate in upcoming trade events attributed to the expo.
Consider checking official expo sites and national tourism portals for details on pavilion participation, joint campaigns, and travel packages tied to the event.

Limits and questions

The source describes events and plans but does not provide detailed figures on funding, participant numbers, or the specific terms of cooperative programs. Questions you may want answered include: exact dates for roadshow events, how many partners are involved, and what concrete benefits travel programs will offer to travelers and businesses.

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adnkronos.com — evidence source reviewed for this article.

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