MediaPLUS: BeddyByes expands into international entertainment
MediaPLUS says JAM Media is expanding the preschool property BeddyByes beyond television into toys, books. Global consumer products after a 52-episode recommission from RTÉ and the BBC, with a planned lineup of plush toys, books, and international distribution.
What is changing
JAM Media, a Dublin and Belfast-based animation studio, is extending the BeddyByes franchise from TV into physical products and other media. New toys (plush figures) and books will be released this year, followed by additional products as the brand grows internationally. Moose Toys will introduce the first BeddyByes toys outside Ireland and the UK later this year. Blue Ant Media will handle international distribution and the global consumer products program, while Bulldog Licensing leads UK and Ireland licensing.
Who is affected
Primary beneficiaries include JAM Media (the creator), Moose Toys (toy manufacturer and distributor for international markets), Blue Ant Media (distribution), Bulldog Licensing (regional licensing). Retailers such as Amazon in Ireland and major UK outlets (The Entertainer, Argos, Selfridges). The development may also affect fans of BeddyByes by increasing access to toys and books tied to the TV series. No other groups are identified in the source material.
Practical next steps
For parents and collectors: expect BeddyByes plush toys and a dedicated line of books launching later this year, with distribution planned through major retailers in Ireland and the UK. For industry watchers: monitor distributor and licensing activity from Blue Ant Media and Bulldog Licensing for announcements on new markets and product categories. For readers seeking more information, check official announcements from JAM Media and the named partners as products begin rolling out to retailers and online platforms.
Limits and questions
The source describes agreements and partnerships but does not provide details on pricing, exact international markets beyond Ireland and the UK, or product safety certifications. It also does not specify the duration of the licensing deals or potential implications for existing TV distribution.Readers should verify official press releases from JAM Media and partner companies for confirmation of dates, prices. Availability in their region.
Which sources did Setup in Bahrain review?
Setup in Bahrain reviewed the following source material before preparing this explanatory article.
The links remain visible so readers can inspect the evidence, compare dates and context, and confirm current requirements with the relevant authority.
- businessplus.ie — evidence source reviewed for this article.
Information and responsibility notice: This article is general information based on the cited material available when published. It is not legal, tax, immigration, medical, financial, banking, or investment advice; it does not create a professional-client relationship; and it is not a guarantee of outcome, availability, accuracy, or eligibility. Rules, schedules, prices, and third-party information can change. Confirm material decisions with the relevant authority and an appropriately qualified adviser before acting.