Velduro expands into 24 countries in under a year
Velduro, a Papamoa-based e-bike company, expanded its distribution to 24 countries within ten months after launching its first bikes in November 2025. The company manufactures in China and relies on rider testing to shape its products, aiming to bring customizable, tested bikes to a wider market while competing with larger brands.
What happened
Velduro launched its first bikes in New Zealand in November 2025 and quickly expanded to 24 countries within ten months. The company says the rapid growth comes from a business model that sells bare frames alongside complete bikes, letting customers choose specifications, and from testing unfinished prototypes with riders before models reach the market. Production is at a factory in Kunshan, China, and the company uses DJI's Avinox M2 drive system in its bikes. This mix of local product design, rider-led testing, and a global distribution push marks a rapid scale-up for a small New Zealand-founded company.
Key facts
- Velduro launched in 2024 and began shipping in New Zealand in November 2025.
- Distributes to 24 countries within 10 months of launch.
- Manufactures in Kunshan, China, using DJI's Avinox M2 drive system.
- Business model includes selling bare frames and complete bikes, plus rider testing of prototypes before market release.
Who is affected
Riders in 24 countries get access to Velduro’s customizable e-bikes and test-driven products. The rapid expansion may affect competitors by increasing market pressure in the mid-tier e-bike segment and could influence retailers and distributors who carry Velduro products or compete with its frame-and-spec approach.
Practical next steps
If you’re a potential Velduro buyer or retailer: review the option to buy bare frames with customizable specs, and consider rider-testing programs if offered in your region. For interested investors or partners, monitor Velduro’s expansion into new markets and any changes to production, especially related to the Kunshan facility and the Avinox M2 drive system. Consider how a rider-testing approach might influence product updates and warranty considerations.
Limits and questions
Details about pricing, after-sales support in each country, and exact regional availability are not provided. The source notes Velduro’s use of a China-based factory and DJI components, but it does not specify supply-chain reliability, tariffs, or service networks for all 24 markets. Further information would help assess consumer risk and long-term viability across diverse regions.
Which sources did Setup in Bahrain review?
Setup in Bahrain reviewed the following source material before preparing this explanatory article.
The links remain visible so readers can inspect the evidence, compare dates and context, and confirm current requirements with the relevant authority.
- futurefive.co.nz — evidence source reviewed for this article.
Information and responsibility notice: This article is general information based on the cited material available when published. It is not legal, tax, immigration, medical, financial, banking, or investment advice; it does not create a professional-client relationship; and it is not a guarantee of outcome, availability, accuracy, or eligibility. Rules, schedules, prices, and third-party information can change. Confirm material decisions with the relevant authority and an appropriately qualified adviser before acting.