MicroWarehouse rebrands as Sherweb: what changes for MSPs in Europe
MicroWarehouse, an IT solutions provider in Ireland, has rebranded to Sherweb as part of a broader acquisition-led expansion by the Canadian cloud distributor. The change positions Ireland as Sherweb’s European headquarters and aligns the brand under a single global umbrella for customers and managed service providers (MSPs) across Europe and North America.
What changed in the brand and structure
MicroWarehouse is now operating under the Sherweb name. The transition follows Sherweb’s 2024 acquisition of MicroWarehouse and an investment round that supports growth. Ireland is designated as the European headquarters, enabling a unified brand across Canada, the US, Ireland and the UK. The move continues Sherweb’s plan to expand its global marketplace and services while keeping local expertise for regional customers.
Key facts for context
Sherweb is a Canadian cloud distributor and IT services provider. Since acquiring MicroWarehouse, the Ireland unit has shown double-digit growth driven by demand from MSPs (companies that manage IT for other businesses). The company has also expanded into the UK, and a separate $125 million investment from Investissement Québec supports its ongoing global expansion. Sherweb now positions itself as a single global brand serving more than 7,500 MSPs worldwide, with substantial MSP activity in Ireland and the UK (and many MSPs across Europe).
Who is affected
Managed service providers (MSPs) working with Sherweb or MicroWarehouse in Europe—especially in Ireland, the UK and nearby markets—are affected because the brand, contacts, and potentially some service processes may now be labeled Sherweb. Customers of Sherweb’s cloud services and marketplace can expect continuity in service with a rebranding rather than a change in ownership. No immediate changes to product offerings are stated, but the branding shift under a single global umbrella may affect how partners access support and reference accounts.
Practical next steps for MSPs and customers
MSPs should verify contact details and support channels in their dashboards or partner portals for the Sherweb branding. If you have ongoing MicroWarehouse contracts or European-service arrangements, check for any notices from Sherweb about branding updates, invoicing, or account references. For partners and customers, use the Sherweb identity when seeking support or documentation to ensure alignment with the global brand. Stay alert for emails or portal messages outlining any changes to terms of service, pricing, or service levels stemming from the rebrand.
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