Juventus forward squad: 10 startups join for 2026-27
Juventus has unveiled its Forward Squad 2026/27, a second group of startups selected to pilot projects in sport performance and corporate innovation. The program, part of Juventus Forward, aims to translate ideas into practical tools for the club’s daily operations, from training to stadium management and fan engagement. The announcement was made at OGR Torino during Wave by Vento.
What changed for Juventus
Juventus expanded its Forward program by adding ten new startups to the 2026/27 cohort. This follows the first season of the program, which had established the model of pilot projects in two areas: Sport Performance and Corporate Innovation. The new group will work on concrete pilot cases to integrate innovative solutions into the club’s operations.
Key facts about the Forward Squad 2026/27
- Two strategic areas: Sport Performance and Corporate Innovation.
- Second cohort announced in October 2026 at Wave by Vento in OGR Torino.
- Program designed to test, scale, and apply new solutions in daily club activities.
- Originates from Juventus Forward, a broader platform for open innovation with the club.
Who is affected
The initiative primarily involves Juventus as the institution, its staff, and the participating startups. It may also touch fans and partners through improved stadium management, digital engagement, and performance analytics once pilots are implemented.
Practical next steps
- Track which startups join the pilots and what specific projects they pursue (e.g., injury prevention tech, AI-based analytics, stadium operations, or fan engagement tools).
- Look for reports on pilot results and any planned rollout within Juventus’ daily operations or events.
- Consider updates from Juventus Forward or the club’s communications for concrete case studies or demonstrations of implemented solutions.
Limits and questions
Details about the exact startups, their technologies, and pilot timelines are not fully specified in the available sources. The information comes from two articles describing the announcement and the program’s aims, not from official Juventus communications. Readers should watch for official updates to confirm participants and pilot outcomes.
Which sources did Setup in Bahrain review?
Setup in Bahrain reviewed the following source material before preparing this explanatory article.
The links remain visible so readers can inspect the evidence, compare dates and context, and confirm current requirements with the relevant authority.
- laverita.info — evidence source reviewed for this article.
- sportitalia.it — evidence source reviewed for this article.
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