Juventus unveils Forward Squad 2026/27 for sport and business innovation
The Juventus football club announced its Forward Squad 2026/27, a new cohort of startups selected for its open-innovation program. The group will test pilot projects in two areas: Sport Performance and Corporate Innovation, aiming to advance the club's sports and business goals.
What changed with the new Forward Squad cohort
Juventus introduced the Forward Squad 2026/27 as the second group under its open-innovation program. The program, part of Juventus Forward, selects startups to work on concrete pilot projects within the club’s ecosystem. The announcement took place at Wave by Vento at the OGR Torino, continuing the club’s approach after the 2025/26 season.
Key facts you should know
- The squad focuses on two strategic areas: Sport Performance and Corporate Innovation.
- Each startup has a defined role and clear objectives to develop use cases inside Juventus’ ecosystem.
- The program began with a February 11, 2026 unveiling at Allianz Stadium during the event Forward. In Play – Innovation Takes the Field.
Who is affected and how
Participants are the selected startups and Juventus staff who will collaborate on pilot projects. The broader effect is a potential shift in how the club tests new technologies and processes, with outcomes aimed at improving athletic performance, match readiness, and business operations.
Practical next steps for follow-up
- Watch for reports on pilot results from the two areas (Sport Performance and Corporate Innovation).
- Look for public updates on partnerships or pilots that move beyond the pilot phase.
- Consult Juventus announcements or reputable sports business coverage for follow-on plans and timelines.
Limits and questions to consider
Details about the specific startups, the exact projects, and measurable goals are not given here. It is not clear how the pilots will translate into longer-term changes for the club or players, or what benefits fans will see beyond potential technology improvements. For formal verification, rely on official Juventus communications or established sports media reporting on the Forward program.
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