Brack Business launches first national image campaign

The Brack business division is launching its first national image campaign, aiming to raise awareness of its services among startups, schools, government bodies, small and medium enterprises, and large companies. The campaign uses playful job titles to illustrate time-consuming tasks that distract from core work and promotes Brack Business as a provider of specialized offers, IT integrations, and partnerships designed to save customers time.

What changed with Brack Business’s campaign

Brack Business announced a nationwide marketing push. The campaign centers on unusual job titles such as “Head of Bürostuhl-Evaluation” (office chair evaluation) and “Chief Kaffeekapsel Officer” to highlight routine, distracting tasks. The slogan is “Nicht dein Job. Unser Job.” (Not your job. Our job.) and the company says it is intended to raise awareness of its offerings and partnerships for firm customers.

Key facts about the campaign

• Target audiences: startups, schools, government entities, SMEs, and large companies.
• Campaign goal: increase brand recognition and demonstrate value of Brack Business services.
• Messaging: emphasizes time-saving through Brack’s specialized offers, IT integrations, and partner programs.

Who is affected

Businesses in Brack’s target groups may encounter new marketing materials and partnerships. The campaign could affect procurement teams, IT managers, and executives who decide whether to adopt Brack Business services or leverage its partner offerings. The source describes five target groups but does not specify geographic or sector limitations beyond being business customers of Brack.

Practical next steps

• Review Brack Business materials to understand new services, packages, and partnerships.
• Evaluate whether your organization faces routine tasks that Brack claims to expedite, such as license renewals or supplier comparisons.
• Consider contacting Brack for demonstrations of IT integrations or special terms designed for your segment (startups, schools, government, SMEs, or large enterprises).
• Assess whether any existing vendor relationships could be complemented by Brack’s offerings or partner network.

Limits and questions

The source provides a high-level description but does not detail specific products, prices, regional availability, or concrete performance data. Questions to clarify with Brack could include: what exact services are included in the “Unser Job” package, what are the terms of partnerships, and how success is measured for time saved by customers.

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