Blackpink’s Jisoo debuts in Salomon global campaign
Blackpink member Jisoo stars in Salomon’s new In The Open campaign, the brand’s first global push with her as a global ambassador. The project, filmed in Seoul, ties urban life to outdoor settings and showcases Salomon’s winter footwear lineup.
What happened
Salomon launched a global advertising campaign called In The Open featuring Jisoo. The campaign, photographed in South Korea, marks her first global campaign since becoming a brand ambassador in May. The campaign aims to connect city living with outdoor landscapes and to highlight Salomon’s winter footwear lineup across everyday contexts.
Who is affected
Fans of Blackpink and Jisoo may see her in communications from Salomon as part of the brand’s marketing. The campaign targets consumers who wear or consider outdoor and winter footwear, particularly those who blend city life with outdoor activities in their routines.
Practical next steps
For readers wanting more, check Salomon’s official materials for details on the In The Open campaign and the fall/winter footwear lineup. If you’re shopping for winter footwear, compare Salomon models featured in the campaign to see which styles fit your daily motion and weather needs. Follow Salomon’s channels for updates on media materials and regional availability.
Limits and questions
The provided information focuses on marketing materials and statements from the brand’s creative team. It does not present independent performance data or critical reviews of the products. If you need specifics about product features, look for independent reviews or the brand’s official product pages for detailed technical specs.
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