European interest grows as Also tests e-bike demand amid US delays

Also, a Rivian spin-out focused on micromobility, has begun a formal survey of potential European customers to gauge interest in its e-bike. The move marks the first operational step toward a European product, separate from promises about availability in the United States, and aims to understand how people move around European cities.

What changed

Also sent a European-market survey to prospective customers, asking about travel habits, which car trips they would give up, and whether employer bicycle-lease schemes would influence a purchase. The message frames the survey as a step to design an e-bike “for the way people actually move around Europe.” This is described as the first concrete sign that Also is actively designing for Europe, not just promising a product.

Who is affected

The immediate audience includes potential European customers who receive the survey and are interested in micromobility. The broader impact concerns European urban commuters who might consider an e-bike as an alternative to car trips or public transit. In the United States, buyers have reportedly waited for the same product, though no European results guarantee a US launch or timing.

Practical next steps

For readers considering e-bikes, key steps include evaluating personal mobility needs (short city trips vs. longer commutes), checking employer schemes for bike leasing, and comparing existing e-bike options with the features discussed in Also’s approach. If you receive the survey, answer honestly about travel patterns to help shape the product. Stay updated on official announcements from Both Also and Rivian regarding timing and availability in your region.

Limits and questions

Details about Also’s product specifications, pricing, and exact release timelines remain unclear. The source does not provide concrete delivery dates or market-by-market availability. It is also not specified whether European development will influence or accelerate US availability. Readers should watch for direct updates from Also or Rivian for verified information.

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