Lloyds Banking Group launches Lloyds Auto to unify car-finance brands
Lloyds Banking Group has announced the formation of Lloyds Auto, a unifying brand intended to bring together its car-finance and salary-sacrifice services previously offered by Black Horse, Lex Autolease and Tusker. The company says the move aims to create a simpler, more consistent experience for customers and partners, with no immediate changes to existing products or terms.
What is changing (and what isn’t) with Lloyds Auto
The Lloyds Auto brand is being introduced to consolidate three existing transport brands — Black Horse, Lex Autolease, and Tusker — under a single Lloyds identity over time. There will be no immediate changes to products, agreements, terms or services for customers or partners. Over time, customers may notice a unified brand experience, but current financing, leasing, or salary-sacrifice arrangements remain as they are today.
Key facts about the launch
The move aims to simplify access to vehicle finance, leasing and salary-sacrifice services by presenting a single brand. The transition is described as gradual, with ongoing communication to customers and partners as Lloyds Auto progresses. No abrupt changes to contracts or service levels are planned at launch.
Who is affected
Customers using Black Horse, Lex Autolease or Tusker products may experience a brand change over time as Lloyds Auto is rolled out. Partners and employees involved in Lloyds Transport services are also involved in the transition. The company notes there will be no immediate changes to existing terms or services for these groups.
Practical next steps for customers
Expect communications from Lloyds as the Lloyds Auto rollout progresses. If you already have a vehicle-finance, leasing or salary-sacrifice agreement, keep an eye on official notices for branding updates or portal changes. If you need support, contact your usual Lloyds customer service channel; currently, terms and services are unaffected.
Limits and questions
The information released emphasizes a gradual transition with no immediate product changes. Details about timelines or specific brand-name changes to customer portals or documents were not provided. For any potential impact on existing contracts, users should await official Lloyds communications.
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